Personalization Components

Every member has unique attributes such as gender, location, birthday, nationality, preferences, etc. And every transaction has its unique attributes, like an order ID, an invoice number, an order value, a redemption ID, etc.

You can deliver a personalized experience to your loyalty members by updating these attributes. You can sort out the members who are eligible based on their updated attributes, and then run campaigns and other offers. On the other hand, when a member performs any activity, their transaction attributes, like the number of purchases, product range, etc., also get updated. Using these member and transaction attributes, you can show them different elements, such as earning opportunities, rewards, etc., in their loyalty dashboard.

How does one go about creating a personalized experience?

There are three important steps in the personalization process:

1. Create Segments

   • Standard Segments: Within the Zinrelo system, predefined segments like tier and language customization are available to facilitate the delivery of personalized experiences to customers.
   • Custom Segments: In addition to the built-in personalization components, users have the capability to create custom attributes, storing unique values for both members and transactions.

2. Deliver personalized experiences using segments

   • You can give your loyalty members personalized experiences by weeding out the right set of members. Using updated member attributes, you will be able to filter out the members to enable unique rewards, bonus point earning opportunities, sending personalized notifications, etc.
   • Personalize the rewards you show your members in their loyalty dashboard using reward rules. By segmenting the right set of members, you can show them location-specific rewards that suit their unique preferences. Set the rewards rules on members’ gender, location, last purchases, etc., to show them different types of rewards — early access to sale, fixed amount discount, a percentage discount, free shipping, and product redemption.
   • Set activity rules on updated member attributes to offer activity and client-specific bonus points to your members.
   • By filtering out the right segment of members in a campaign, you can personalize the notifications you share with your members.

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