This article describes the various social sharing options you can use to increase member engagement.
Which social sharing options are available with Zinrelo?
- Share with Facebook
- Share with Twitter
- Share with Pinterest
- Follow on Instagram
How can I set up Social Sharing?
Go to Program Settings >> Click on the edit icon of any social sharing option >> Enable the toggle
Points: Number of points to be awarded when the social media activity is completed
Approval type: You can award points in different ways. It could be:
- Manually ( you manually approve the request)
- After a fixed duration: You can set up a fixed duration of days after which the points will get approved automatically.
Activity Template for the dashboard: If you select " Visual" the system will let you upload an image of your own that will be displayed on the End-user dashboard.
- Activity ID: This field cannot be edited for the in-built activities. For custom activities, this field acts as a reference in the API call.
- Show activity in User Dashboard: You can choose if you want to display this activity on the End-user dashboard or hide it.
You can set up the text for the activity. This text will be displayed to the end-user via the onsite notification OR end-user dashboard.
This activity is created to encourage Facebook sharing. Points for this activity are awarded when someone clicks on the shared Facebook post. This is done for two reasons – to conform to Facebook policies and prevent fraud/abuse (eg., shares made visible only to the member)
Share current page URL: Anyone clicking on the Facebook post shared through the Zinrelo widget will land on your home page. This option enables members to share both your website home page or any other page of your website that they could be on.
Can the post be customized?
The post cannot be customized within Zinrelo. After every post up on FB, Facebook crawls the landing page where the post directs people to and picks up the content from that page automatically to display in the post.
So the post can still be customized by setting up appropriate tags on the respective landing page of your site.
<meta property="og:title" content="The Rock" /> <meta property="og:type" content="video.movie" /> <meta property="og:url" content="http://www.imdb.com/title/tt0117500/" /> <meta property="og:image" content="http://ia.media-imdb.com/images/rock.jpg" />
This activity is created to encourage Twitter sharing. Points for this activity are awarded when someone clicks on the shared tweet.
This activity does not have any additional configuration fields.
a) Standard:- Using this option the member can share your business website on Twitter where the link will be posted
b) Hashtag: You can create your own hashtag. The member will be asked for their handles and if they share using the mentioned hashtag, they will receive points.
Unlike the Share on Facebook and Share on Pinterest activities, customers don't have to share from the loyalty dashboard; they can directly post on Twitter. The post has to be identified with a particular #hashtag.
This activity is created to encourage Pinterest sharing. Points for this activity are awarded when someone clicks on the shared post. This is done for two reasons – to conform to Pinterest sharing policy and prevent fraud/abuse (eg., shares visible only to the customer)
Post Image: Using this option you can attach an image with the post. So when the post will be shared the image will be attached to it.
Follow on Instagram
You can define your business handle within Zinrelo. On the end-user dashboard, the members will see a "Follow" button, which will redirect them to the defined business page.
This is a one-time activity. After the follow button is clicked, the points are awarded to the member.
Please note: Facebook and Instagram do not allow third-party programs to pull information from their services. Thus it is not possible to check whether a user has actually followed your account on Instagram.
This means that users will not be rewarded for clicking the follow option on your official Instagram page but for clicking the Follow button in the Zinrelo End User Dashboard. This activity works on the honor system with your customers.
This is the best possible implementation available and that the downside risk is really low because (a) Users can only earn these points once and (b) Most users complete the follow action.
I have social sharing icons on my website, can I link them with social sharing activities?
Yes, you can. By using a small snippet of code you can set up a call to action function.
For example, you have Facebook & Twitter icons on your website already. When your customers click on those, you want to show them that if they share via the loyalty program instead, they can win points.
Updated 28 days ago