Social Sharing

This article describes the various social sharing options you can use to increase member engagement.

Which social sharing options are available with Zinrelo?

We have:

  • Share with Facebook
  • Share with Twitter
  • Follow on Twitter
  • Share with Pinterest
  • Follow on Instagram

How can I set up Social Sharing?

Go to Program Settings >> Click on the edit icon of any social sharing option >> Enable the toggle

General settings

  • Points: Number of points to be awarded when the social media activity is completed

  • Approval type: You can award points in different ways. It could be:

    1. Immediately
    2. Manually ( you manually approve the request)
    3. After a fixed duration: You can set up a fixed duration of days after which the points will get approved automatically.
  • Activity Template for the dashboard: If you select " Visual" the system will let you upload an image of your own that will be displayed on the End-user dashboard.

earn points dashboard
  • Activity ID: This field cannot be edited for the in-built activities.
  • Show activity in User Dashboard: You can choose if you want to display this activity on the End-user dashboard or hide it.

Text Configuration

You can set up the text for the activity. This text will be displayed to the end-user via the onsite notification OR end-user dashboard.

Social Sharing Activities

Share on Facebook

This activity is specifically designed to incentivize Facebook sharing. Points for this activity are granted when someone clicks on the shared Facebook URL.

settings

In the admin console, you have the option to enable or disable the "Share Current Page URL" flag. Enabling this flag will keep the shared URL visible to the member.

Can the post be customized?

The post cannot be customized within Zinrelo. After every post up on FB, Facebook crawls the landing page where the post directs people to and picks up the content from that page automatically to display in the post.

So the post can still be customized by setting up appropriate tags on the respective landing page of your site.

<meta property="og:title" content="The Rock" />
<meta property="og:type" content="video.movie" />
<meta property="og:url" content="http://www.imdb.com/title/tt0117500/" />
<meta property="og:image" content="http://ia.media-imdb.com/images/rock.jpg" />

End User Experience

  1. The member will log in to the website store and navigate to the dashboard.
  2. After successfully logging in, the member will locate and click on the "Earn Points" tab.
Earn points
  1. Subsequently, the member will choose the "Share on Facebook" activity from the available options.
Share on facebook
  1. The member has to click on the Facebook icon to share the current page URL with his friend list.
  2. After clicking the icon, the member will be prompted to log in to his Facebook account. Once logged in, he can share the post through his account.
Facebook sharing
  1. When any friend from your friend list clicks on the shared URL, the member will be rewarded with the points configured for this activity.
  2. The member can check the status of his points by clicking on the "History" tab.
Points earned

Share on Twitter

This activity is specifically designed to promote Twitter sharing. Points will be awarded for engaging in this activity whenever someone clicks on the shared Twitter URL.

Share on twitter

You have the option to enable or disable the "Share Current Page URL" flag. Enabling this flag will keep the shared URL visible to your members.

End User Experience

  1. The member will log in to the website store and navigate to the dashboard.
  2. After successfully logging in, the member will locate and click on the "Earn Points" tab.
standard modeEUD
  1. Subsequently, the member will choose the "Share on Twitter" activity from the available options.
Earn points
  1. The member has to click on the Twitter icon to share the current page URL with his friend list.
  2. After clicking the icon, the member will be prompted to log in to his Twitter account. Once logged in, he can share the post through his account.
share on twitter
  1. When any friend from his friend list clicks on the shared URL, the member will be rewarded with the points configured for this activity.
  2. The member can check the status of his points by clicking on the "History" tab.

Follow on Twitter

Points for this activity are granted when the member follows the hashtag.

follow in twitter

You need to enter the twitter handle which you want to be shared. After adding the handle, save the changes.

In the admin console, you have the option to enable or disable the "Share Current Page URL" flag. Enabling this flag will keep the shared URL visible to the member.

End User Experience

  1. The member will log in to the website store and navigate to the dashboard.
  2. After successfully logging in, the member will locate and click on the "Earn Points" tab.
EUD
  1. Subsequently, the member will choose the "Follow on Twitter" activity from the available options.
follow on twitter
  1. If the member has never followed the page, he has to click on the "Follow @" icon. If the member has already followed the page, he will click on the "Already followed" icon.

If the member clicks on the "Follow @" text:

  • The member will be prompted to log in to his Twitter account. Once logged in, he will see a follow button.
Follow page
  • After following the page, the member needs to enter his Twitter handle account address.
  • The member will click on the "Earn Points" button to complete the process.
follow on twitter
  • The member can check the status of his points by clicking on the "History" tab.

If the member clicks on the "Already followed" text:

  • The member only needs to enter his Twitter handle account address.
  • The member will click on the "Earn Points" button to complete the process.
twitter handle
  • The member can check the status of your points by clicking on the "History" tab.

Share on Pinterest

This activity is created to encourage Pinterest sharing. Points for this activity are awarded when someone clicks on the shared post.

To facilitate sharing the post with the website URL on Pinterest, you will need to upload an image. This can be easily done through the Admin Console.

By uploading an image associated with the post, members can create an engaging visual representation that will accompany the shared URL on Pinterest.

share on pinterest

You have the option to enable or disable the "Share Current Page URL" flag. Enabling this flag will keep the shared URL visible to your members.

End User Experience

  1. The member will log in to the website store and navigate to the dashboard.
  2. After successfully logging in, the member will locate and click on the "Earn Points" tab.
pinterest share
  1. Subsequently, the member will choose the "Share on Pinterest" activity from the available options.
  2. The member will click on the Pinterest icon to share the current page URL with his friend list.
pintrest sharing
  1. After clicking the icon, the member will be prompted to log in to his Pinterest account. Once logged in, the member shares the post from his account.
pinterest sharing
  1. When a friend from a member's friend list clicks on the shared URL, he will be rewarded with the points configured for this activity.
  2. The member can check the status of his points by clicking on the "History" tab.

Follow on Instagram

You can define your business handle within Zinrelo. On the end-user dashboard, the members will see a "Follow" button, which will redirect them to the defined business page.
This is a one-time activity. After the follow button is clicked, the points are awarded to the member.

Unlike the Share on Facebook and Share on Pinterest activities, customers don't have to share from the loyalty dashboard; they can directly post on Twitter. The post has to be identified with a particular #hashtag.

follow on instagram

You need to enter the instagram username in the “Business Instagram Username” input box to follow the designated username. After adding the username, save the changes.

Please note: Facebook and Instagram do not allow third-party programs to pull information from their services. Thus it is not possible to check whether a member has actually followed your account on Instagram.

This means that members will not be rewarded for clicking the follow option on your official Instagram page but for clicking the Follow button in the Zinrelo End User Dashboard. This activity works on the honor system with your customers.

This is the best possible implementation available and that the downside risk is really low because (a) Users can only earn these points once and (b) Most users complete the follow action.

End User Experience

  1. The member will log in to the website store and navigate to the dashboard.
  2. After successfully logging in, the member will locate and click on the "Earn Points" tab.
follow on instagram
  1. Subsequently, the member will choose the "Follow on Instagram" activity from the available options.
  2. The member has to click on the “Follow” button to earn points.
follow instagram
  1. After clicking the icon, he will be prompted to log in to his Instagram account. Once logged in, the member will start following the designated Instagram page and will be rewarded with the points.
follow on instagram
  1. The member can check the status of his points by clicking on the "History" tab.

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Note:

For each sharing activity, points will be awarded only once, regardless of how many members click on the shared link. The focus is on rewarding the initial act of sharing rather than the subsequent clicks generated by others.

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To ensure that your members are awarded points for their share activities (share on Facebook, share on Twitter and share on Pinterest), it is essential to integrate Zinrelo into the landing page for that sharing activity. Only through this integration, the share URL will function correctly, enabling members to receive their points.

I have social sharing icons on my website, can I link them with social sharing activities?

Yes, you can. By using a call to action JavaScript function:

zrl_mi.show_dashboard('show_<activity_id>')

For more information, click here.