Built-in Notifications and their Triggers

This document will brief you about built-notifications and their triggers.

Zinrelo provides a set of email notification triggers that are triggered on specific points. Below is a quick view of when they are shot out and which variables are supported:

Referral Notifications:

Notification Category

Notification Name

Trigger for notification

Variables available

Referral Notifications

Default Email Invitation to Friends

Sent to the friend(s) referred by a user

  • *MERCHANT_NAME**= Your brand name
  • *FIRST_NAME**= Referrer's first name
  • *LAST_NAME**= Referrer's last name
  • *UNSUBSCRIBE_TEXT**= Link to unsubscribe the email list
  • *REFERRAL_LINK**= Referrer's unique referral link

Referral Notifications

Default Coupon Award email to Referrer

Received by a user when a referred friend makes a purchase

  • *MERCHANT_WEB_URL**= Merchant's homepage url
  • *FIRST_NAME**= Referrer's first name
  • *LAST_NAME**= Referrer's last name
  • *FRIEND_EMAIL**= Friend's email address
  • *FRIEND_FIRST_NAME**= Friend's first name
  • *UNSUBSCRIBE_TEXT**= Link to unsubscribe the email list
  • *COUPON_CODE**= Coupon delivered to friend
  • *FRIEND_LAST_NAME**= Friend's last name
  • *USER_EMAIL**= Referrer's email address
  • *MERCHANT_NAME**= Your brand name

Referral Notifications

Friend incentive email notification

Received by a friend who uses the referral program

  • *MERCHANT_WEB_URL**= Merchant's homepage url
  • *FRIEND_UID**= Friend's unique ID
  • *FRIEND_EMAIL**= Friend's email address
  • *USER_DASHBOARD_URL**= Homepage url
  • *FRIEND_FIRST_NAME**= Friend's first name
  • *UNSUBSCRIBE_TEXT**= Link to unsubscribe the email list
  • *COUPON_CODE**= Code delivered to customers
  • *FRIEND_LAST_NAME**= Friend's last name
  • *MERCHANT_NAME**= Your brand name

Referral Notifications

Default Thank You email to Referrer

Received by a user when he/she refers friend(s)

  • *MERCHANT_NAME**= Your brand name
  • *FIRST_NAME**= Customer's first name
  • *REFERRAL_LINK**= Referrer's unique referral link
  • *UNSUBSCRIBE_TEXT**= Link to unsubscribe the email list
  • *LAST_NAME**= Customer's last name
  • *USER_EMAIL**= Customer's email address

Reward Notifications:

Notification Category

Notification Name

Trigger for notification

Variables available

Reward Notifications

Default Coupon Reward Email

Triggered when user redeems a coupon-based reward

  • *MERCHANT_NAME**= Your brand name
  • *POINTS_REDEEMED**= Number of points redeemed
  • *REWARD**= Reward name
  • *COUPON_CODE**= Code delivered to customers
  • *BALANCE_POINTS**= Customer's available point balance
  • *UNSUBSCRIBE_TEXT**= Link to unsubscribe the email list
  • *MERCHANT_WEB_URL**= Merchant's homepage url
  • *FIRST_NAME**= Customer's first name
  • *LAST_NAME**= Customer's last name
  • *COUPON_BARCODE**= Barcode of the coupon
  • *USER_EMAIL**= Customer's email address

Reward Notifications

Rewards within reach notification

Triggered for a bunch of users who have earned more than or equal to 80% of points required to redeem a certain reward

  • *MERCHANT_WEB_URL**= Merchant's homepage url
  • *FIRST_NAME**= Customer's first name
  • *LAST_NAME**=Customer's last name
  • *POINTS_REMAINING**= Number of points remaining
  • *UNSUBSCRIBE_TEXT**= Link to unsubscribe the email list
  • *REDEMPTION_LIST**= List of rewards that are within reach
  • *USER_EMAIL**= Customer's email address
  • *MERCHANT_NAME**= Your brand name

Reward Notifications

Eligible rewards list notification

Triggered for a bunch of users who have enough points to redeem a reward

  • *MERCHANT_WEB_URL**= Merchant's homepage url
  • *FIRST_NAME**= Customer's first name
  • *LAST_NAME**= Customer's last name
  • *UNSUBSCRIBE_TEXT**= Link to unsubscribe the email list
  • *REDEMPTION_LIST**= List of rewards that are within reach
  • *MERCHANT_NAME**= Your brand name
  • *USER_EMAIL**= User's email address
  • *REDEEMABLE_POINTS**= Available point balance

Award Notifications

Notification Category

Notification Name

Trigger for notification

Variables available

Award Notifications

Default Points Expired Email

Triggered when users' points are about to expire

  • *MERCHANT_WEB_URL**= Merchant's homepage url
  • *FIRST_NAME**= Customer's first name
  • *LAST_NAME**= Customer's last name
  • *UNSUBSCRIBE_TEXT**= Link to unsubscribe the email list
  • *POINTS_TO_BE_EXPIRED**= Number of points which is to be expired
  • *EXPIRY_DATE**= Date of point expiration
  • *USER_EMAIL**= Customer's email address
  • *MERCHANT_NAME**= Your brand name

Award Notifications

Send notification for win back bonus

Triggered for a bunch of users who have been inactive for a certain time

  • *MERCHANT_WEB_URL**= Merchant's homepage url
  • *FIRST_NAME**= Customer's first name
  • *LAST_NAME**= Customer's last name
  • *UNSUBSCRIBE_TEXT**= Link to unsubscribe the email list
  • *BONUS_POINTS**= Number of bonus points
  • *EXPIRY_DATE**= Date of point expiration
  • *USER_EMAIL**= Customer's email address
  • *MERCHANT_NAME**= Your brand name

Award Notifications

Default Points Earned Email

Triggered when users earn points for any activity

  • *BALANCE_POINTS**= Customer's available point balance
  • *MERCHANT_WEB_URL**= Merchant's homepage url
  • *FIRST_NAME**= Customer's first name
  • *LAST_NAME**= Customer's last name
  • *UNSUBSCRIBE_TEXT**= Link to unsubscribe the email list
  • *NOTIFICATION_TEXT**= Text setup in activity configuration
  • *USER_EMAIL**= Customer's email address
  • *MERCHANT_NAME**= Your brand name

Tier Notifications

Notification Category

Notification Name

Trigger for notification

Variables available

Tier Notifications

Tier Upgrade Notification

Triggered when a user reaches a new tier

  • *FIRST_NAME**= Customer's first name
  • *LAST_NAME**= Customer's last name
  • *MERCHANT_LOGIN_URL**= Merchant's login page url
  • *UNSUBSCRIBE_TEXT**= Link to unsubscribe the email list
  • *LEVEL_REWARDS**= Rewards available for upgraded tier
  • *TIER_BENEFIT**= List of benefits available for the upgraded tier
  • *NEXT_LEVEL_NAME**= Name of upgraded tier
  • *USER_EMAIL**= Customer's email address
  • *MERCHANT_NAME**= Your brand name

Welcome Notifications

Notification Category

Notification Name

Trigger for notification

Variables available

Welcome Notifications

POS Welcome Email

Triggered when a user enrolls into the loyalty program via Batch mode

  • *FIRST_NAME**= Customer's first name
  • *LAST_NAME**= Customer's last name
  • *MERCHANT_LOGIN_URL**= Merchant's login page url
  • *UNSUBSCRIBE_TEXT**= Link to unsubscribe the email list
  • *POINTS**= Points earned
  • *TERMS_URL**= Loyalty program terms and conditions url
  • *LOYALTY_PROGRAM**= Loyalty program name
  • *USER_EMAIL**= Customer's email address
  • *MERCHANT_NAME**= Your brand name

Welcome Notifications

Welcome Email

Triggered when a user enrolls into the loyalty program online

  • *BALANCE_POINTS**= Customer's available point balance
  • *MERCHANT_WEB_URL**= Merchant's homepage url
  • *FIRST_NAME**= Customer's first name
  • *LAST_NAME**= Customer's last name
  • *UNSUBSCRIBE_TEXT**= Link to unsubscribe the email list
  • *TERMS_URL**= Loyalty program terms and conditions url
  • *LOYALTY_PROGRAM**= Loyalty program name
  • *USER_EMAIL**= Customer's email address
  • *MERCHANT_NAME**= Your brand name