Anniversary Bonus

This article describes how points can be awarded on anniversaries to members signed in to the loyalty program.

Where will I get this information from?

There are two ways to do it:

Option 1: Information can be passed to Zinrelo via an API. The anniversary date will be stored within Zinrelo and the activity will get triggered on that date.


Option 2: Request members to add it on the End-user Dashboard.

The anniversary information is collected in the Zinrelo loyalty dashboard. No information will need to be passed on to Zinrelo using this option.

On clicking on the Anniversary Bonus Tile >> A pop-up will appear asking you for your anniversary date.

anniversary rewards bonus

Once this information is entered, Zinrelo will award points to the member every year on his/her anniversary.

What settings can I make?

Go to: Program Settings >> Activities >> Click on Anniversary edit icon >> Enable the toggle


  • Points: Number of points to be awarded when an account is created.
  • Approval type: You can set the approval of point allocation in different ways. It could be:
    1. Immediately
    2. Manually ( where admin manually approves the request)
    3. After a fixed duration: Admin can set up a fixed duration of days after which the point will get approved automatically.
  • Activity ID: This field cannot be edited for the in-built activities. For custom activities, this field acts as a reference in the API call.

  • Show activity in User Dashboard: You can opt if you want to display this activity on the End-user dashboard or hide it.

  • Ask for year of anniversary: Check this box if you want to keep the member enrollment date as the year of the anniversary. Turn on this setting if you want to give members points on the anniversary of the date they joined.

Text Configuration

The admin can set up the text for the activity. This text will be displayed to the end-user via the onsite notification OR end-user dashboard.

Manage Rules

One rule with the frequency once a year is hardcoded in the system.

manage rules

Awarding points to members every year is like saying a 'Thank you' for being a part of your business.

End User Experience

  1. The member will log in to the website store and navigate to the dashboard.
  2. Upon logging in, the member will click on the "Earn Points" tab.

  1. Next, the member will select the "Anniversary Bonus" activity.
  2. He will then provide his anniversary information and click on the “Save” button.

The member will get the reward on his anniversary..

Note: Frequency once a year is hardcoded in the system.

In the event that the "Ask for year of Anniversary" flag is enabled in the Anniversary Bonus configuration within the Admin Console, members will be required to submit their anniversary year along with their anniversary date.