A new cake manufacturing company, Delicious Cakes, aims to boost its sales by launching a promotional campaign. The campaign will award 2X points to members who make purchases on the 1st of every month. Here's how they plan to implement the campaign:

Campaign 1: Monthly Double Points

• Set a Schedule: The campaign will start immediately and continue indefinitely.
• Define the Target Audience: Add new and existing members to the campaign on the 1st of every month.
• Action: Set the bonus multiplier to 2.
• Set a Notification: Notify members about the bonus points through email notifications.
• Set Exit Criteria: Members will exit the campaign when it ends.
• Validation and Publication: Validate and publish the campaign.

Outcome: The campaign led to significant growth in sales, but attracting new members remained a challenge. To address this, Delicious Cakes planned another campaign focused on referrals.

Campaign 2: Referral Bonus

Objective: Increase the customer base by running a referral bonus campaign.

• Set a Schedule: The campaign will start immediately and continue indefinitely.
• Define the Target Audience: Target members who perform the “Refer a Friend” activity.
• Action: Award 200 fixed bonus points for each successful referral.
• Set a Notification: Notify members about their referral bonus.
• Set Exit Criteria: Members will exit the campaign when it ends.
• Validation and Publication: Validate and publish the campaign.

Outcome: The campaign successfully attracted many new members. To show appreciation, Delicious Cakes decided to send thank-you emails to members who made multiple purchases.

Campaign 3: Appreciation Notification

Objective: Send thank you messages to members who purchased more than once.

• Set a Schedule: The campaign will start immediately and continue indefinitely.
• Define the Target Audience: Target members based on their number of purchases.
• Action: No action.
• Set a Notification: Send thank you email.
• Set Exit Criteria: Members exit the campaign when members receive the thank you email.
• Validation and Publication: Validate and publish the campaign.

Outcome: This campaign was successfully completed. Next, Delicious Cakes wanted to gather feedback on their cakes by planning a review submission campaign.

Campaign 4: Review Submission Bonus

Objective: Collect feedback from members on all categories of cakes by awarding them for submitting reviews post-purchase.

• Set a Schedule: Define the campaign schedule.
• Define the Target Audience: Target members who make a purchase on the website.
• Action: Configure the campaign to award a bonus multiplier when a member submits a review.
• Set a Notification: Notify members about the campaign and send a follow-up notification. Notify them on bonus points once they submit their reviews.
• Set Exit Criteria: Exit members prematurely when they “Write a Review.”
• Validation and Publication: Validate and publish the campaign.

With these campaigns, Delicious Cakes were able to enhance customer engagement and satisfaction, while also driving sales and expanding their customer base.